- Expansion into new markets with its own sales team for Europe, MEA (Middle East and Africa), South and Central America, India as well as Asia-Pacific
- New department "International Markets" in the Business Unit Industrial under the leadership of Thomas Gößwein with divisions for Business Development and International Project Management
Iggensbach, February 2, 2026 ---- FENECON, a leading German specialist in hardware and software for energy storage solutions, serving the Residential, Commercial, and Industrial sectors, is expanding its activities for selected international markets after a successful 2025 fiscal year. A newly established global Business Development Team will take care of the development and sales of FENECON-products in Europe, MEA (Middle East and Africa), South and Central America, India, as well as Asia-Pacific, with representative offices in Chile, South Korea, India, Malaysia, and Indonesia. The experts are fully familiar with the complex market entry barriers and the specific regulatory conditions in the respective regions. Based on this knowledge, the team will immediately distribute industrial storage systems from FENECON to energy suppliers, grid operators, and local companies on site.
The new international sales team for FENECON industrial storage systems together with the International Project Management team, which is based at the Iggensbach site. Bottom row, from right to left: Thomas Gößwein, Head of Internationalisation, Caroline Brannock, Ken Neethling, Christoph Niewöhner, Uwe Fuchs, Fabian Feuchter; top row, from right to left: Nicolás Carrasco Argomedo, Oleg Ratkovsky, Adrial Mardensyah, Haseef Hizan, Vaibhav Dalvi and Han Yu.
"The global market for energy storage is growing at a very rapid pace. The market dynamics in each country depend heavily on regulatory frameworks of grid operators as well as government incentive and investment programs," says Uwe Fuchs, who, as Sales Director, leads the new Business Development department for the Business Unit Industrial. "We leverage the resulting opportunities with our global expert team to drive the 100-percent energy transition even in markets new to us."
In the Residential and Commercial storage segment, FENECON has so far been very successful internationally through projects and its Country Partners. In this model, the European partners handle the local sales, installation, and service. In September 2024, the company for example signed its official market entry into the Baltic region via a strategic country partnership with ELINTA in Lithuania. The joint pilot reference project received funding from the Renewable Energy Solutions (RES) program of the German Energy Agency. Besides Lithuania, the energy storage specialist is currently represented in Europe in Sweden, the Netherlands, Greece, and Czech Republic.
USA: First step on the international stage
Already in 2024, FENECON expanded its business beyond the European market: With a local-for-local approach, the company established a manufacturing facility in the USA for Industrial US-X large-scale storage, enabling direct on-site fulfillment of local demand. FENECON Inc. is headquartered in Greenville, South Carolina.
The new global team for Industrial storage goes a step further by not only managing sales and production, but also bundling sales, business development, and project management. Internationalization of large-scale storage manufacturing is planned for the long term and will be implemented as needed through projects and the establishment of suitable local structures.
"Many countries aim for greater independence from China in their energy sector and tighten cybersecurity requirements. Here, our Made-in-Germany Industrial storage solutions and our energy management system FEMS are highly welcome, and we look forward to worldwide projects," comments Franz-Josef Feilmeier, CEO of FENECON. "This makes our company more resilient against energy- and geopolitically driven changes. And through the planned expansion of production in global growth markets, we are setting the course for further growth."
